lovos massage
identity & photography
LOVOS offers concierge massage services, bringing the comfort of a spa experience directly to your home.
​
I collaborated with the client from the ground up, developing the name, brand concept, and visual identity. The brand name LOVOS is a play on the client's last name, Villalovos, and the Spanish word lobos, meaning wolves. The wolf, his spirit animal, represents strength, presence, and masculine energy.
​
Unlike typical spa branding that leans into soft, feminine aesthetics, LOVOS was designed to stand out: bold, grounded, and masculine. ​​​​
To elevate the concept of mobile massage, I suggested framing each session as a travel-inspired experience, turning the service into a sensory journey. Each massage is designed to transport the client to a different part of the world through tailored techniques, ambient soundscapes, and aromatherapy.
