lovos massage
identity & photography
LOVOS offers concierge massage services, bringing the comfort of a spa experience directly to your home.
I collaborated with the client from the ground up, developing the name, brand concept, and visual identity. The brand name LOVOS is a play on the client's last name, Villalovos, and the Spanish word lobos, meaning wolves. The wolf, his spirit animal, represents strength, presence, and masculine energy.
Unlike typical spa branding that leans into soft, feminine aesthetics, LOVOS was designed to stand out: bold, grounded, and masculine.
To elevate the concept of mobile massage, I suggested framing each session as a travel-inspired experience, turning the service into a sensory journey. Each massage is designed to transport the client to a different part of the world through tailored techniques, ambient soundscapes, and aromatherapy.
