identity & social media

Baluna is a fresh take on the ice cream equipment industry, offering all the essentials to set up your own shop: machines, displays, and supplies. For the branding, we combine reliability with a playful visual identity that reflects the spirit of ice cream: colorful, fun, and full of personality. With bold design choices and a lighthearted tone, Baluna makes it easy to build your business without losing the joy behind it.